Overview
British product designer Tom Dixon established his iconic status with abstract lighting before expanding into a diverse range of luxury products and furniture. Drawing inspiration from his current website’s iteration five years prior, we envisioned a potential redesign to reflect his brand’s continued evolution.
Services
Website Design
UX/UI
Concept
Reimagining the digital commerce platform for the renowned luxury British product designer, Tom Dixon
Balancing nonconformity with minimalism, the design digitally evokes flagship product shapes through decorative typography and subtle gradient content sections. Suspended text and visuals are anchored by linear elements, with micro-interactions guiding user discovery.
Outcome
The visuals dynamically narrate the brand’s compelling story, conceptually pushing beyond conventional boundaries while maintaining a stimulating energy. This concept masterfully captured the essence of Tom Dixon’s innovative product design philosophy and seamlessly translated it into its digital counterpart.