We were tasked to create a comprehensive brand identity for a new challenger brand in the aircraft market space. The requirement was to create an identity that resonated with a diverse demographic and challenged the pre-set conventions of the brands main competitors. Once the foundations were laid for the brand, the marketplace required a combination of custom functionality & consumer appeal.
Tasked to visualise a new challenger brand for the Aircraft marketplace. Translating the needs of the business to a widespread audience, the identity needed to be inviting and appeal to all ages & demographics. We created a logo that combined a friendly typographic design with a unique brand signifier, the plane in full take off! Extending the capabilities of the brand identity into marketing essentials & promotional print collateral, the identity shows it's flexible components and consistent visual language throughout every touchpoint for the business.
We were tasked to create a bespoke website that applied bespoke UX journey flows for the various business goals of the site. The site needed to show aircraft listings managed by internal and external creators (dealers), allowing dealers to manage their own aircraft sales in the account dashboard. Further to this the site offers aircraft shares to be sold at a subscription level, allowing recreational flyers to buy a share in a plane and minimise the overall purchase & servicing costs.
