Overview
Based in Amsterdam, Dutch watchmaker LEFF Amsterdam presents a distinctive brand characterised by sophistication and a compelling brutalist aesthetic. JW Design undertook the task of revisioning and reinforcing this bold personality.
Services
Website Design
UX/UI
eCommerce
Concept
Amplifying the bold personality of LEFF Amsterdam through a striking, all-new dark UI
This concept for LEFF Amsterdam’s online store aimed for a bold, personality-driven presence. Key features envisioned: a captivating, fully responsive, full-screen experience to boost sales, and a story-led journey through personalised single-column listings for their limited product range.
Outcome
The envisioned outcome is a powerful statement for LEFF Amsterdam, manifesting a distinctly Dutch, brutalist aesthetic harmonised with minimalism, mirroring their watchmaking ethos. This concept moves beyond standard e-commerce experiences to forge a digital store with the same singular character as the LEFF Amsterdam brand.