Overview
Krieder, a distinguished luxury kitchen and furniture brand specialising in bespoke interior design and supplying premium German kitchens to retail and commercial clients, partnered with JW Designer to strategically expand into e-commerce for furniture while continuing their established interior design and installation services.
Services
Website Design
UX/UI
eCommerce
Visual Identity
Graphic Design
Print
Diversifying the brand identity across a range of marketing platforms
Embodying luxury, refinement, and aspiration across all touch points, we ensured a consistent design style for Krieder’s diverse marketing channels and corporate vehicle liveries. This cohesive approach, applied from local magazine ads to commercial publications and including a complete graphic overhaul of their delivery lorries, aimed to modernise the brand and attract new business.
Crafting a website for national luxury interior leadership
Aiming for sharp, dark elegance consistent with the German kitchen brand, the website prioritises functionality for digitally conscious customers while retaining their existing clientele. Adhering strictly to brand colours, emphasis and layering are achieved through opacity variations, a key design feature for headings. The sharp, angular design features seamless image connections mirroring their kitchen and interior aesthetic. Rich image and video content immerses the senses, optimised with an additional widescreen breakpoint.
Outcome
The Krieder website establishes a new benchmark for the brand, showcasing their luxury products and services while digitsing their exclusive showroom experience. It uniquely blends precision, fashion, and architectural influences into an understated luxury aesthetic, extending their established business foundation into the digital realm and broadening their reach.