The Overview
My firsthand experience with Balada&co’s exceptional products fostered a desire to redesign their digital presence, translating the contemporary essence of their hand-crafted luminaires into a modern online experience.
Services
Website Design
UX/UI
Concept
Guided by the philosophy of "less is more," the design language is distilled to capture a modern German aesthetic
Aiming to modernise Balada&co’s website from a traditional to contemporary feel, I simplified the design language, leveraging their strong product visuals. The concept included clever functionality and interactivity to let the timeless Germanic designs sell themselves.
Outcome
The resulting concept elevates Balada&co’s lifestyle imagery, complemented by a subtly refined UI. The design strategically employs content to guide users through the product catalog and website, presenting the luminaires in an optimal digital environment.