After discovering the product and personally buying into the brand, I decided to re-imagine the design of their digital presence and give it the contemporary feel the products evoke.
With a product range typical of timeless Germanic design, I aimed to regain that contemporary feel within the website, which I found to be too classically / traditionally luxurious. I looked to build upon the strong product imagery and branding by simplifying the design language to allow the products to sell themselves. The design includes some clever functionality and scope for interactivity, which would have been fantastic to see as the final digital product.
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