Leading a new frontier in eCommerce for Prop-Tech success Giraffe360. My role as eCommerce UX/UI Designer is pivotal to the implementation of eCommerce to take the product to the US market and increase online sales volume. Leveraging bespoke User Experience Design & CRO conversion techniques to design, test, deploy & iterate the bespoke solution whilst using data analytics & user behaviour insights to refine the user experience in the purchasing flow.

• User Experience Design
• UI High Fidelity Design
• eCommerce CRO & Optimisation
• Google Analytics & Hotjar Analysis

Leading the digital and creative output for this UK/US-based design-focused agency, specialising in lifestyle and luxury brands, I operate as a key driver reporting directly to the Creative Director. My responsibilities encompass overseeing the output of UX/UI digital projects and branding initiatives. Notably, I conceptualised a new art direction for the agency’s website, a vision that was selected by the CEO over competing concepts from the long-standing internal UX/UI designer and Creative Director, subsequently leading to my design of the full site on the modular Sitecore CMS.

• UX / UI Design
• User Experience Strategy, Planning & Design
• Art Direction
• Design Strategy
• Content Strategy
• Digital Asset Creation
• Branding & Logo Design
• Brand Guidelines
• Developer Handoff, QA & UAT
• SiteCore, Magento, Shopify, WordPress Development

Leading the group strategy and design across all digital, print media, and social mediums and spearheading the ground-up design and development of websites for Krieder Studio, a luxury design studio specialising in GermanMade kitchens, and their sister tile brokerage company, TBI. Under my strategic direction, both companies successfully entered the e-commerce sector with fully integrated online sales platforms. I built and managed an internal team encompassing development and digital marketing to drive the digital success of both brands. My approach involved in-depth market research and competitor analysis to inform the design and user experience of all digital products, with analytics rigorously used to evaluate implementation. My creative direction extended across multiple marketing channels, resulting in significant achievements such as Krieder’s feature in Living Etc and measurable success via digital QR code tracking.

• Website UX/UI design & Development
• eCommerce Development
• SEO-optimised Content Creation
• SEO Optimisation
• E-commerce Product Database Management & Updates
• Content Creation (digital media; banners, image optimisation)
• Social Media Management & content Creation
• Corporate Graphics (vehicle vinyl and building signage)

I designed and managed a portfolio of small to medium-sized web projects for diverse industries, specialising in both Magento e-commerce and WordPress platforms with varying functionalities. I also oversaw a support ticketing system, providing ongoing website support and design improvements for retainer clients. My process included cross-browser compatibility checks and UAT (User Acceptance Testing), alongside effective communication with international external development teams.

• UX / UI Design
• eCommerce CRO
• Responsive Design
• Wireframing
• Conducting UX Audits
• Agency Branding Development & Internal Documentation
• Social Media Campaigns & Analysis

My responsibilities included designing a range of promotional materials, such as social media posts and posters, ensuring all designs aligned with the brand’s distinctive identity. A key project involved developing a concept for an engaging motion GIF, using a lightbulb animation to symbolise the enhanced focus from caffeine, which was further emphasised by a specific catchphrase. Regrettably, my time in this position was shortened to prioritize the completion of my final university dissertation.

• Graphic Design
• Print design (posters, leaflets & stickers)
• Social Media Content
• Animation

During a summer break from university, I joined the marketing department at Givergy (part of Red group), a company with a global presence including offices in London (Richmond), New York, Sydney, Hong Kong, and Canada. I contributed to a diverse range of graphic design projects, with a key responsibility being the creation of a crucial brochure to introduce Givergy.com, their new website with an integrated online bidding platform, to potential B2B clients. Initially based on an existing layout, my brochure design evolved through the approval process to become the template for all subsequent company documents. Recognising my contribution, the initial four-week, three-day-a-week internship was extended to six weeks, four days a week, due to my successful output.

• Graphic Design
• Print design (brochures, business cards and internal documentation)
• Email marketing (Mailchimp)
• Design assistant

I was proud to be one of the first designers to volunteer my graphic design skills to Taylor Made Dreams, a deeply meaningful make-a-wish charity established in memory of Taylor, who bravely battled cancer from a young age and passed away at 16. My contributions involved designing a range of promotional materials for local fundraising events, as well as essential brand collateral such as business cards and compliment slips. This work not only benefited the charity in its vital mission but was also immensely rewarding for me personally, allowing me to give back to the community and support such an honorable cause.

• Graphic Design
• Print Design (Business cards, compliment slips, flyers & posters)