The Overview
To establish an elevated agency brand that deeply connects with the values and aspirations of the luxury goods and lifestyle target market – starting with only a name.
Services
Visual Identity
Website Design
UX/UI
Inspired by the natural stone, a high-end yet minimalist brand emerged
Inspired by the inherent luxury and visual depth of Onyx, a minimalist colour palette forms the foundation of the visual identity. This strategic approach projects an aura of confidence and a quiet defiance of the commonplace. However, the core intention is to create a visual hierarchy where the content takes centre stage. The identity acts as a sophisticated framework, providing a sense of assuredness without overshadowing the inherent beauty and impact of the brand’s offerings.
Digitally showcasing the design ethos
Building upon our core identity, the agency’s flagship website is meticulously crafted to reaffirm a sense of superiority and refinement at every touchpoint. The site offers an immersive experience through intuitive animations, smooth scrolling, vivid video effects, and subtle gradients that beautifully accentuate the carefully curated content. Designed to seamlessly blend lifestyle inspiration with our agency’s premium design work, the UI exudes an undeniably upmarket and sophisticated approach, inviting discerning clients to explore our capabilities.
Outcome
The new agency’s identity and website form a powerful initial platform, combining a sleek and muted colour palette with strong typographical character, minimalistic design, and captivating visuals. This deliberate aesthetic is crafted to exude sophistication and professionalism, with the strategic aim of resonating with and capturing new business within the discerning KBB, Interior Design, and Architecture sectors. We believe this refined direction will effectively communicate our design expertise and attract clients seeking high-quality, visually compelling solutions in these key industries.