Overview
Luxury bespoke kitchen brand Eridge Green partnered with JW Designer to reimagine their online presence. Recognising that their existing website no longer conveyed their rich heritage or met their evolving business needs, Eridge Green sought a sophisticated yet highly accessible platform. The new website would showcase their expanded services, including luxury kitchen appliance sales, while appealing to an older demographic.
Services
Website Design
UX/UI
Web Development
Defining the unique essence of bespoke kitchens.
Our strategy was to redefine Eridge Green’s online presence, elevating them from a local provider to a Niche Specialist through a new, comprehensive flagship website. To achieve this repositioning, we aimed to maximize the impact of their rich visual content by employing a minimalist UI color palette and strategically highlighting key calls to action.
Outcome
Eridge Green Kitchens now commands a digital presence that authentically reflects their exceptional service, product quality, and stunning visuals, effectively repositioning them as leaders within the competitive KBB landscape. Their new website provides an ideal showcase for ongoing projects, strategically leveraging location metadata to maximise SEO reach across their target service area of Crowborough and surrounding Kent.