Overview
Envisioning a comprehensive brand identity for a new challenger in the aircraft sector, our objective was to craft a resonant identity that connected with a broad audience and Innovatively challenged the norms of its primary competitors.
Services
Visual Identity
Graphic Design
Print
Website Design
UX/UI
A comprehensive brand identity, engineered for the successful and high-impact launch of this challenger brand
Visualising a new aircraft challenger brand, we created a universally appealing visual identity for all ages. The logo combines friendly typography with a unique takeoff plane signifier. This flexible identity extends across marketing and print, ensuring consistent visual language at every touchpoint.
Conceptualising the visual identity for a cohesive online experience
Following the establishment of core brand elements and foundational framework, we aimed to conceptualize a cohesive website experience for the online marketplace, strategically applying the brand identity to assess its potential.
Outcome
We’ve established a robust foundation for this challenger brand’s success, strategically leveraging design to reshape perceptions of aircraft ownership and cultivate broad market appeal. Our compelling visual identity equips the startup with the essential tools to confidently enter the market and engage new audiences in their pursuit of aerial adventures.