To keep up with an increasingly competitive fashion industry, high-fashion brand Jenny Packham needed to integrate a e-commerce store into their website. Our mission was to design a modern / elegant e-commerce shop for the “Ready to wear” range of clothing that didn’t require any tailoring or alterations.
The website was very dark, which competed with some of the colourful garments, we converted to a clean, all-white site and designed all the e-commerce functionality in-line with industry best practice.
